HOOK

US PIZZA
ALREADY HUGE.

It's time to look as big as you really are, Regionally.

STRATEGIC PARTNERSHIP PROPOSAL

Sintesa Project (Imaginatif × Markeen) for US Pizza Global HQ

Pizza

MOVE MOUSE TO EXPLORE

HOOK

SNAPSHOT
US PIZZA TODAY

6 Million+ Pizzas Sold Regionally
90+ Active Outlets (Target: 120)
Strong Brand Heritage Since 1997
1.4M Organic Likes on TikTok

Regional

Dominance

90+

Active Outlets

6 MILLION+

Pizzas Sold

PROBLEM

THE GAP

A massive brand that doesn't look massive yet.

90+ Outlets

Massive physical scale

98K Followers

Limited Digital Presence

The Gap Visual

COMPETITOR LANDSCAPE

DOMINO'S

Digital-First, Own App, GPS Tracking, Loyalty Points.

Dominos SS

PIZZA HUT

431+ Outlets with a fully Integrated Digital Ecosystem.

Pizza Hut SS

US PIZZA

Golden Opportunity: The window is still open to dominate the digital market.

US Pizza SS
SOLUTION

ONE PARTNER
TWO POWERS

Imaginatif

Creative Agency: Branding, Content, Campaigns.

Markeen

IT Company: App, System, Web, Automation.

MARKETING (Imaginatif)

Attracting audiences, building hype, and securing brand visual identity.

TECHNOLOGY (Markeen)

Capturing traffic, simplifying orders, and retaining customers via smart systems.

THE PERFECT SYNERGY

OFFERING

APP & DELIVERY
SYSTEM

Mobile App / PWA (Direct Order)
Real-time Order Tracking
Custom Topping Builder

US PIZZA APP

Custom Order

WEBSITE & FRANCHISE HUB

THE DIGITAL CORE

A website is not just a digital brochure; it's a franchisee conversion hub and a direct ordering channel that cuts third-party costs.

Premium UI/UX Redesign
Interactive ROI Calculator
SEO Optimized Foundation
US PIZZA | Sourdough...
https://uspizzaweb.pages.dev/
Website Preview
VISIT LIVE SITE
OFFERING

WHATSAPP CRM
& ANALYTICS

Chatbot Order & Promo Broadcast
Digital Loyalty System
Real-time Dashboard Analytics

US PIZZA BOT

Hi there! Today's Buy 1 Get 1 promo is ready to go. Want to order now?

Sure! Send it to my usual address.

Got it! 🍕 Your order is being processed.

OFFERING

BRAND VISUAL
& MASKOT

Brand Identity System
"The Pizza Professional" Mascot
Packaging Redesign (Shareable)
2D Mascot 3D Mascot
OFFERING

DIGITAL
MAINTENANCE

Monthly Content Calendar
Community Management
Monthly Performance Reporting
Instagram Profile
OFFERING

KOL & UGC
STRATEGY

Local Food Creator Mapping
Structured Brief & Coordination
UGC Reward System Mechanism
+50

Food Reviewers & Lifestyle

Tier: Micro to Mid-Tier Creators for maximum organic reach.

INVESTMENT

PACKAGE A — BRAND AWARENESS

One-time

Brand Mascot — "The Pizza Pro"

One-time project · Finalized ready-to-use 3D files

Investment

Rp 5.000.000

Timeline

3-4 WEEKS

Concept & character design
Final 3D files (print & digital ready)
Expression sheet (happy, excited, delivery)
Asset pack: PNG, SVG, stickers, packaging
Primary Retainer

Social media management — Choose your tier

Monthly retainer · Minimum 3-month commitment

Basic

The Essentials

Rp 7.000.000

  • • 12-15 contents/month
  • • 1x shooting day/month
  • • Copywriting & scheduling

Advanced

The Amplifier

Rp 10.000.000

  • • 15-20 contents/month
  • • 2x shooting days/month
  • • + 1 add-on (KOL/Ads)

Premium

The Dominance

Rp 15.000.000

  • • 30 contents/month
  • • 2x shooting days/month
  • • KOL & Meta Ads Mgmt
INVESTMENT

PACKAGE B — DIGITAL INFRASTRUCTURE

Growth

Website rebuild + franchise landing page

Project-based · Executed after Package A is launched

Website rebuild

Rp 15.000.000

Franchise landing page

Rp 5.000.000

Total Redesign — UI/UX + Development
Franchise page + ROI calculator
Digital menu with premium photography
Franchisee inquiry form integration
Halal narrative campaign
Mobile responsive + speed optimization
Total Package B

Rp 20.000.000

Note: Executed within a 6-8 week timeline.
STRATEGY

FRANCHISEE MARKETING STRATEGY

There are 3 models to choose from—the right answer depends on US Pizza Indonesia's business structure (centralized marketing vs. individual franchisee budgets).

Most Recommended

Model 1 — Master Retainer via HQ

Sintesa deals directly with US Pizza Indonesia central management. The HQ pays and sets content standards. Franchisees don't have to worry—everything is handled centrally. Sintesa manages 1 main brand account + customizable templates per city.

Alternative

Model 2 — Hub & Spoke per Region

HQ pays for brand umbrella (IG, TikTok, national content). Franchisees per city/region can optionally take Local Area Marketing (LAM) packages—e.g., IDR 3-5M/month for local content, promo events, and their outlet's IG stories.

For Independent Franchisees

Model 3 — Franchise Marketing Kit

Sintesa creates a content template system that franchisees can buy independently: monthly Canva/Figma template packs, ready-to-use content briefs, and mascot assets. Price per outlet: IDR 1-2M/month. No large Sintesa team required.

WHY US

WHY SINTESA?

One Partner, Zero Miscommunication
Agile & Founder-Driven
Proven track record across diverse industries
Sintesa Logo

OUR PORTFOLIO

Concrete proof of our creative and technological execution.

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READY TO BE AS BIG AS YOU REALLY ARE?

Next Step: Discovery Call (45 Mins)

SINTESA PROJECT TEAM

sintesacompany@gmail.com

+62 821-3037-0575